Taylor Swift: Expectations Shattered and History Made


At midnight on October 21st, 2022, global pop star Taylor Swift released her highly anticipated tenth studio album, titled ‘Midnights.’ Only three hours later, Swift would release the deluxe edition of the album, featuring seven new songs titled the ‘3AM Tracks.’ This album would instantly shoot to number one. The album was originally projected to sell 1.2 million units in its first week. However, the new hit pop album sold an expectation-shattering 1.578 million units in its first week. Going into its second week since release, the album sold another 342,000 units. With a roughly 78% drop in sales in the second week, ‘Midnights’ would still outsell Rhiana’s ‘Renaissance.’ Although that isn’t all Swift had going on. Inking her name in the book of music history yet again, Taylor would make herself the only artist in history to occupy the entire Top 10 of the Billboard Hot 100. This would also make it the first time that there has ever been no males in the Top 10. 

Just after ‘Midnights’ second-week post-release, Taylor went on to further blow her fans’ minds and expectations by revealing her new world tour, “Taylor Swift | The Eras Tour.” As seen on the Instagram post she shared early Tuesday, November 1st, Swift stated that it will be a “journey through the musical eras of my career (past and present!)” Also commenting that “the first leg of the tour will be in stadiums across the U.S., with international dates to be announced as soon as we can!” Taylor also announced artists being featured and tagging along with her, including but not limited to Phoebe Bridgers, HAIM, Gracie Abrams, and much more. While her next tour has been highly anticipated, fans struggle with securing tickets through Ticketmaster, arguing that the platform offered can’t handle the amount of fans trying to land their names on tickets. People are also arguing that the verified fan process does no justice, as there are already scalpers reselling tickets second-hand for the amount of $2,000-$30,000, depending on shows. Ticketmaster reportedly crashed multiple times, delaying presale dates. The CEO of Ticketmaster, Michael Rapino, responded to presale issues, describing there being a “historically unprecedented demand” for tickets.